Adding a blog to your theater’s web site is a great way to get your audience involved with your shows. Write a bit about what is happening behind the scenes of your shows. Do some brief interviews. Post rehearsal photos. Talk with the designers. Make it fun. Your web site does not need to be all press releases/official board approved materials. And you can update your site more than three times a year. Using a blog makes it simple to do all of this, and more. Contact Mike if you’d like to be walked through the process. It isn’t difficult. Actually, the hardest part is getting started.